Leadership
Executive Team
With each having deep experience and successful track records.

Steve Ronson
Board Advisor
- Former EVP International Television, Digital Media & Consumer Products, A+E Television Networks
- Prior CEO, Chicken Soup for the Soul
- Seasoned media executive with broad experience leading worldwide distribution content and digital media assets for major global brands

Rob Brewer
Engagement Director
- Epic Certified PM
- Prior Head of Google Assistant at Google
- Drives key projects for Apple, HBO/Time Warner
- Senior professional with over 10 years of experience shaping and leading complex initiatives to realize business goals through the formulation and implementation of technology solutions at every level of the organization.
- Projects have ranged from digital media consumer products, to enterprise-software clinical trial systems, to process optimization solutions for national health plans, to name a few.

Sal Gentile
Board Advisor
- Currently CEO at Oxbridge Health.
- Sal Gentile founded Friday Health Plans to transform the health insurance market.
- With more than 30 years of experience in high-growth, innovative companies, Sal brings deep experience in operational leadership, market strategy, and business development.
- Prior to founding Friday, Sal was CEO of HealthX, a software company which built online portals and tools for the health insurance industry.

Jessica Colton
President
- Over 20 years leading Operations for Healthcare Clinical Systems
- Extensive experience in managing SOW projects.
- Prior Managing Partner, Family Healthcare Practice.
- Business Solutions Leader, LPL Financial.
- Senior Client Associate, Merrill Lynch/ Bank of America.
- Former Chief Marketing Officer (CMO), Yodie
- Western Carolina University, BS, Psychology with minor Business law
- Lean Six Sigma Green Belt
- Certified ScrumMaster

Alessandro Borroni
Board Member
- Over 20 years of experience in medical sales and commercial leadership
- Proven expertise in sales strategy, team leadership, and market expansion within healthcare
- Skilled in driving growth and forming strategic partnerships with hospitals and health systems
- Focused on innovative, revenue-generating solutions for medical devices and hospital supply chains.

Tanwir Syed
VP, Data Analytics
- Over 20 years of experience in Data Analytics and Software Development
- Former VP of Software Development at Posh Enterprise, a start-up focused on developing social networking, microblogging, and video conferencing
- Proven expertise in team building, leadership,p and strategy planning
- Proven track record in data analytics, data mediation, and visualization
- Skilled in Telecom & Networking data analytics, Network Management Application development
- Holds a master’s degree in computer science and a Bachelor’s degree in Computer Science and Mathematics with an additional focus on Statistics.